The holiday season is a busy time. Santa isn’t the only one who brings packages on Christmas Eve. So do judges.
Recognizing and seizing every opportunity when it happens gets you the best results. The media wants their story now, not when you get around to it.
Let us tell you a tale of how a smart Crisis PR team turned a lump of coal into a gift…
On Christmas Eve, a judge handed down a ruling in a complex corporate dispute. He threw out five of our arguments, but retained one. In spinning the release, we focused solely on the argument we won. We wrapped it up and sold it to the media on Christmas Day.
The other side was unreachable. All of the news coverage reflected our side of the story. On Monday, when the other side returned to work, they asked the LA Times to run another story with their side. The editor laughed at them and said, “Where were you when we wanted you?”
When the other side has checked out for the holidays, we keep working because your reputation doesn’t get a day off.
Lots of people spend the holidays with their families. We do, too. Since we’re a father-daughter team, we spend the holidays working together in our matching slippers1, strategizing, and placing favorable stories while the other side is MIA.
The beauty is that it doesn’t require our client or lawyer to work over the holiday. We’re like a crock pot. Let the machine do all the work while you sit back knowing you’re being taken care of.
“Because Reputation Is Your Most Valuable Asset”
Gillott Communications is a Strategic PR firm. We’re Fixers. Crisis & Reputation Management. Litigation. Media Relations. Crisis Prep. More than half a century of expertise working with clients to resolve issues both in and outside the media’s glare — in their professional and personal lives.
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For a deeper glimpse into our world, see our book on Amazon, “A Lawyer’s Guide to Crisis PR: Protecting Your Clients In & From the Media.”
1Yes, an actual photograph of our matching father-daughter slippers.