Never Having to Say You’re Guilty

When worst happens, you're on your own. You must define terms of the debate. Photo courtesy of freedigitalphotos.net

When worst happens, you’re on your own.
You must define terms of the debate.

Photo courtesy of freedigitalphotos.net

The public never really trusted Wall Street. That relationship went from bad to worse in the economic meltdown of 2008. Many were angered that bankers blamed for causing the crisis lined up at the public trough to be bailed out. What rankled more was that even in the few instances when fines were levied, no one was required to admit guilt.

It was a well-rehearsed dance. If Wall Street was caught doing something inappropriate, they’d disgorge a fraction of their profits in that case (which didn’t include profits from other cases the regulators didn’t catch). They’d promise to sin no more. But that was all.

Too big to fail? Some believed that translated into too big to jail — and that bred a sense of impunity.

That barrier is crumbling. Regulators are becoming more aggressive. The latest big fish caught in the net is SAC Capital Advisors, a hedge fund run by billionaire Steven Cohen. In its settlement, SAC reluctantly admitted insider trading, agreed to pay a $1.2 billion fine and was barred from managing money for outside investors.

It was the first guilty plea involving a major Wall Street firm in a generation, since junk bond king Michael Milken of Drexel Burnham Lambert pled guilty to securities fraud in the 1980s.

Meantime, regulators are near a massive settlement with J.P. Morgan Chase, but negotiations reportedly are hung up in part on whether there will be an admission of guilt. Regulators are loathe to let the company skate, but the financial giant is pushing back hard.

Most mortals don’t enjoy the luxury of such heft. Comparatively, they and their organizations are smaller fish, with less leverage and few options.

They’re on their own and are less likely escape unscathed. Whether they’re being investigated by the government. Or litigating a business dispute. Or defending themselves against allegations of environmental damage or safety lapses.

It’s up to them to protect their reputation from being sullied. Job #1: Seize control of the situation and define terms of the debate. There’s a better chance they’ll be able to tell their story on their terms.

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“Because Reputation Is Your Most Valuable Asset”

Gillott Communications is a Los Angeles-based public relations firm that specializes in high-stakes Crisis & Reputation Management. If you don’t already subscribe, please sign up for our blog Insights on High-Stakes PR. You can reach Roger Gillott directly at 310-826-8696.

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2 thoughts on “Never Having to Say You’re Guilty

  1. You’ve hit on a major point here that the press ignores. When these financial company crooks are forced to pay a fine, it’s paid with company money. So the scenario is: they steal, line their pockets, the company pays a fine, and they get off scot-free. Pretty good racket, if you subscribe to that sort of thing.

    The latest version of this comes from politicians who find that something bad about them has been uncovered. They say “I take responsibility for this,” which means nothing because no consequences ever attach to them. They don’t lose their jobs and it’s old news by the time an election rolls around.

    It isn’t just too big to fail. It’s also too powerful to be prosecuted. You nailed another one Roger. Great focus. Thanks.

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