Let’s all do The Ostrich!

An ostrich doesn’t stick its head in the sand.
So, why would you?

There are a lot of broad guidelines for Crisis & Reputation Management. Some of them actually work.

By far the most fundamental is, You need to control the situation — not let it control you.

Too often, the tendency is to hunker down and hope a matter blows over. Sometimes it may. Usually it doesn’t. In the meantime, your silence creates a vacuum — and journalists abhor a vacuum.

The lesson is simple. If you don’t tell your story, the other side will tell it for you — and you won’t like the way it turns out. You have yielded the field, and that only makes the storm worse.

The solution? Get out in front — and stay there. Define the tone of the story, to the extent that you can. Better to suffer one quick wound than the torture of a steady stream of revelations — day after day, week after week.

How successful you can be is a matter of scale. Obviously, it’s easier if you’re guilty of indiscretions, not a major crime. To put it another way, it’s easier to fess up to extramarital affairs than explain away Ponzi schemes.

But either way, don’t stick your head in the sand. That’s always a bad idea.


“Because Reputation Is Your Most Valuable Asset”

Gillott Communications is a Strategic PR firm. We’re Fixers. Crisis & Reputation Management. Litigation. Media Relations. Crisis Preparation & Training. You can reach Roger Gillott and Eden Gillott Bowe directly at 310-396-8696.

If you don’t already subscribe, please sign up for our blogInsights on High-Stakes PR.

For a deeper glimpse into our world, see our book on Amazon, “A Lawyer’s Guide to Crisis PR: Protecting Your Clients In & From the Media.”

Photo courtesy of Lindsay Niles


3 thoughts on “Let’s all do The Ostrich!

  1. I’m impressed, I have to say. Really rarely do I encounter a weblog that’s each educative and entertaining, and let me inform you, you will have hit the nail on the head. Your idea is excellent; the problem is something that not sufficient individuals are speaking intelligently about. I’m very glad that I stumbled throughout this in my search for something regarding this.

  2. Can I simply say what a reduction to seek out somebody who truly knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. Extra people need to learn this and perceive this facet of the story. I cant believe youre not more popular since you definitely have the gift.

  3. Pingback: 3 Deadly Sins | Gillott Communications | Protecting Your Reputation

What are your thoughts?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s